Jacob Watson; a fledging Filmmaker, copywriting connoisseur, brand enhancer and belly dancer.

You may be thinking ‘Who does this kid think he is? He’s fresh in the industry and yet he’s given himself more titles than the Duchess of York?’ and you would be right.

Quite frankly I think it’s an insult to hard working creatives everywhere to have all those different titles in my introduction.

But does the blame really lie on my shoulders?

Blame the industry, blame the recruiters everywhere that would send my applications straight to the shredders if it had anything less.

In an ideal world honesty would be enough.

I could write that I was a boy with a passion for storytelling.

I could tell you that any future I see for myself involves a video camera, my laptop and a tale to tell.

I could perhaps even admit to you that I eat kiwis with the skin still on.

But what would any of that honesty mean without the buzzwords?